Sam and Caleb take a deep dive into how public relations, marketing, and advertising people approach the planning during this episode of PR for the Rest of Us. The pair talk about R.P.I.E., R.O.P.E., R.A.C.E., and R.I.C.E. planning processes and focus on R.P.I.E. in helping businesses achieve their business objectives through marketing, communications, and advertising.

• R.P.I.E. – Research, Planning, Implementation, Evaluation


• R.O.P.E. – Research, Objectives, Planning, Evaluation


• R.A.C.E. – Research, Action, Communication, Evaluation


• R.I.C.E. – Research, Implementation, Communication, Evaluation